In the village of Taferi Kela, 70,000 people understand that Bette Buna exists to improve their lives, not just to take their coffee. This is our field report.
I often think about a sentiment from Stephen Morrisey: “I’ve had 15 to 20 good espressos in my life.” Deluxe sets out to make that achievable on the daily.
I’m trying to recreate memories as coffees when I create a blend. Stable blend is designed to be the best daily espresso we can achieve. It’s my attempt to recreate one of my favourite espresso experiences of all time.
We have a LOT of love for blends. At their best, they’re one of the only truly creative things a roastery can do with their coffee. Equally, they’re misunderstood by consumers, and misused by so many in the specialty industry in particular. We’ll be doing a week-long soak on this topic with several more articles to come, but this one is the primer that introduces my thoughts on how blending is often (sadly) done, and what blending can be at its best.